… First, I brew myself some coffee, early in the morning, think of what to add next what ideas I’d like to have in the store, then from there start the process of elimination. What would make more sense to introduce onto my virtual shelf. I tend to sketch next to the written idea so visually understands what I would need and what I wouldn’t need.
… Note that Etsy has two customers, the sellers, and the buyers. The buyers in the Etsy shop will never be “your” customers they are Etsy. The same for Amazon. Etsy is a great platform to be on however you need to diversify and get your own website as well. Etsy at any time can change their policies, their cost, advertising, etc and if that is the only place you are selling you need to comply with it or you can get kicked off the platform.
… After my Master Degrees in Fine Arts at the Sandberg Instituut, I started creating my first coloring books for adults. Now, I’ve made my own business out of it. It’s making it possible for me to practice my passion for drawing and designing every day. How great is that! I hope to convey my passion for the wonders of the world, through the creation of my coloring books and, in that way, inspire the people around me.
… Every customer brings their own inspiration. I ask people the story behind their image and try to understand who they are before I start. Once I feel I have something to work with I create a draft and work with the customer to make any adjustments before rendering the final image.
… Competition in the market became a problem at times. We had a number of sellers on Etsy, replicating our designs, and undercutting our prices. I went through a phase of checking a list of about 5 other sellers on a daily basis, to see how many sales they were making (sometimes multiple times in a day).
… Passion, drive, customer service focused, and being a bit OCD. I am obsessed with my business. I spend all of my spare time working on it. I enjoy doing it which makes it not feel like work. I think it takes a special personality type, one who can hyper-focus on their brand. As I mentioned before, customer service is also key! I talk to all of my customers like they are my friends.
… I find literally everything inspiring. When I see billboards, I get an idea. When I see the way the colors of the dirt are blending together, I get an idea. I built my entire Ophelia Collection off of this concept. I can’t help it. I never used to consider myself a really creative person but in college (although I studied science) my favorite class was art.
… I think the winning formula is to not think of anyone’s expectations. Don’t be scared & realize that you have absolutely nothing to lose. Just create what you want to create. Realize that if your work makes you happy, it’ll make others happy. It’s better to have tried than to never have tried at all. Basically, do what makes you happy.
… Of course, my best selling products are the cat prints. I have a number of landscape prints, but they are not that popular. I have quite a few different images of cats: for the bathroom, for the kitchen, for the living room, for the nursery, and even for the office. They are all popular, they are all sold regularly. I focus on a quality product: for printing, I use high-quality watercolor paper from one of the world-famous brands.
… My best selling product is My bumblebee, hand-drawn and made by my own hands here at home. My stamps are now made from resin and I draw the designs when I feel inspired, that’s mostly with the change of seasons. I also have a monthly subscription box, for this, I design a new image every month and I take inspiration from nature, mostly plants.