Tell us something about yourself. What is your niche? Why did you start your business?
We started the BAÏSAP brand project as a couple. We started traveling as soon as we met, 14 years ago. We used to work for serious companies, working hard for the benefit of our bosses. Seeing our friends successfully running their own fashion business, we decided to follow their steps. We specialized in menswear, as most of the industry focuses on women.
What type of products do you sell? How does your manufacturing process look like?
We sell slow fashion items, timeless style clothes, mostly for men. Both affordable and original. We focus on the design and manufacture of small tailor workshops in Asia. This allows us to be competitive with the big industry players.
What are some challenging aspects of your business? How did you overcome them?
The cultural gap is very challenging when you work with international partners. We manage to overcome this challenge by spending much time with our workshop partners, almost half of the year in Asia.
What do you enjoy most about being an entrepreneur? What’s the hardest about it?
For us, freedom is the most enjoyable aspect of being entrepreneurs. We work hard but follow our pace, our own schedules. The other side of the coin is the financial insecurity, especially nowadays with the sanitarian crisis.
What are some beginner mistakes you made? What advice or words of inspiration would you like to share?
We started to manufacture with kind of big companies. They helped us a lot, but we had quality issues. We manage to overcome these issues working with smaller partners. They are more dedicated, as we are more important partners for them.
What inspires you while designing and/or creating new products.
We spend a lot of time following fashion trends in the media. Also, in daily life, we always observe people’s style. This is a passion, a nonstop activity. New materials we find in the markets is also a big source of inspiration.
How did you get the background and skills necessary to run this type of business?
My husband learned how to stitch when he was very young. He worked as an apprentice with a theater costume designer for one year. I mostly help him with sales and customer care. Working for big companies helped me a lot in doing this.
What are some of the most effective ways in terms of marketing products to your customers?
From the beginning, we have a multi-channel marketing strategy. Designers markets, social media, designers selling platforms. Combining all these channels produces some results.
What would you say are the key elements for starting and running a successful online business?
Working as a couple helped us a lot, I would say. As my husband focuses on hardware, I focus on online issues. I think it is very difficult to manage all the aspects of such a business alone. Also, one should have reasonable expectations. It started slowly. We also put a lot of energy into photo projects. Online business is all about image, so working with professional photographers such as Sophie Giscard helped us a lot.
How do you personally define business success? Is it money? Freedom? Influence? Creative expression and innovation? Something else?
For us, our lifestyle is the true indicator of our business success. We are able to live a discreet life, in a small house, in a remote forest. Very far from the pressure of cities, bosses, money, and team partners. Working from home, in a bewitched environment. This is our dream life. By the way, we were able to settle in our favorite holiday destination. Our life is better than most people’s holidays.
Describe your day-to-day operation. How do you manage your time?
Customer care is my number one priority every day. Fast processing is a key point. I try to prepare my sending before the postman reaches our mailbox. Design is a slower process than we run throughout the year.
How do you plan on growing your business? What is the biggest impact on your profitability?
We now try to expand our business by making cloth also for women and children. We also plan to design underwear. Participating in new markets also has a big impact.
Anything you wish to add, feel free to do so here. We value your opinion
Organizing a fashion show in Paris during the Fashion Week, in partnership with circus and theater companies was a big achievement. We plan to make it again next year. We think this is very important for our brand image.