Tell us something about yourself. What is your niche? How did you get your idea or concept for the business?
I am a Pole living in mountainous regions. My family has been in the small sheepskin industry for over 30 years. Working in England, I’ve experienced how much natural sheepskin clothing is desirable in Western countries. My idea was to expand my father’s Yeti company with the name Yeti & Sons and expand the business to markets all over the world.
What are your responsibilities as a business owner?
I’m a director of a company, I graduated from the Faculty of Foreign Trade in Krakow. Although I don’t deal with production myself, I do everything else from marketing through contact with the client to acquiring new sales branches.
What are your best selling products, what type of materials are used in your creations, how do you design your products, what makes your products stand out?
We are characterized by two principles: only natural genuine leather, no pseudo-ecological fakes, and minimalism in design. As a result, our products are always of high quality, environmentally friendly and at the same time serve for years without succumbing to temporary fashions.
What do you enjoy most about being an entrepreneur? What’s the hardest about it?
Challenges and the feeling that after hard work there is a satisfied customer.
Who do you sell to (and how do you get customers)? What marketing tools or strategies you use to boost your sales? Are you satisfied with the results?
Retail customers. Website and internet platforms.
Do you believe there is a winning formula for becoming a successful entrepreneur? What is yours?
Diligence and honesty. Quality first, then quantity.
What was the toughest moment you have experienced in your business practice? How did you succeed to get over it and move forward?
There are constant challenges such as CoVid, Brexit, bureaucracy, taxes. You have to adapt on a regular basis and move forward. The competition is not sleeping.
What inspires you when you’re creating? How do you get ideas for new products? What are some methods or tools you use to get creative?
The forces of nature are sufficient inspiration. While staying in the mountains, one realizes what strength it is, and how beautiful it is.
Do you ship your product internationally? How do you handle postage pricing? What is the average time it takes from the order to the delivery? Do you use free shipping? If so, why? How do you package your products?
Shipping is possible almost anywhere in the world. The customer often has a choice of free, slower delivery or something express, such as DHL Express, for an additional charge. The packages are also minimalistic paper, recycled cardboard. If the customer wishes to put wishes for the person he wants to give, this also does not have a problem.
What would you say are the key elements for starting and running a successful online business?
Hard work, do not expect profit from the beginning, diligence, risk-taking, good service, contact with the client.
What advice would you give to other entrepreneurs who are starting out?
As above plus always give something from yourself that we believe we are strong in.
How do you personally define business success? Is it money? Freedom? Influence? Creative expression and innovation? Something else?
Certainly freedom, freedom in making decisions, people’s satisfaction, the ability to create.
Describe your day-to-day operation. How do you manage your time?
Together with my wife we are raising two wonderful sons 1.5 and 4 years old. We try to devote time to family and work. It is not easy, but after a hard day, this feeling of family community gives us strength for the next day.
How do you plan on growing your business? What is the biggest impact on your profitability?
We are constantly developing, expanding our offer and markets, it gets better every year and it works like a snowball (which Yeti brought 🙂 A large proportion of our clients come back to us or recommend us to their friends.
What are some things you did to set your shop for success on Etsy? What is one lesson you learned the hard way?
Listen to your instincts and, most importantly, Etsy tips. Simple message simple slogan are the best.