AmaarahJewels – Handmade Jewelry

Tell us something about yourself. What is your niche? How did you get your idea or concept for the business?

I fell in love with gemstones at a very young age. I often looked at them and was instantly transported into a different land, they invoked creativity and the desire to dream. They seemed magical to me. I was like Alice lost in Wonderland. Through my store, I wanted to share the beauty of these hand-cut and hand-carved gemstones. As we know machines are replacing humans it is, therefore, a step to preserve the skilled artists in India.

What are your responsibilities as a business owner?

It is not easy, especially since Covid-19. Your team is like a family that needs to be cared for and nurtured and in these difficult times, it’s not been a smooth ride as there has been a disruption in the work cycle not just that even logistics has been really messed up. I manage my Etsy stores single-handedly, I also design and create along with that. It’s difficult to explain to a customer the trouble you are facing they are quick in giving a review without giving thought to the hard work we put behind it.

What are your best selling products, what type of materials are used in your creations, how do you design your products, what makes your products stand out?

Handmade is what stands out. My best selling products are hand-carved gemstone phone grips and stars.

Snake Bracelet Silver Snake Bracelet Snake Cuff Snake Jewellery Serpent Bracelet Silver Bracelet Snake Bangle
Pave Earrings Small Hoops Dainty Hoops Ear Lobe Cuff Minimalistic Jewellery Stacking Earring Geometric Studs
Opal Studs Earrings Opal Earrings Gold October Birthstone Silver Earrings Small Studs Dainty Studs Cartilage Studs Helix Stud

What do you enjoy most about being an entrepreneur? What’s the hardest about it?

The enjoyment is that you have the power to create your visions besides that everything else that goes into making your vision a reality is tough.

Who do you sell to (and how do you get customers)? What marketing tools or strategies you use to boost your sales? Are you satisfied with the results?

I sell worldwide, I use Etsy ads, Seo, and Instagram for marketing. Id says the results are fine, I’m new and it takes a while.

Do you believe there is a winning formula for becoming a successful entrepreneur? What is yours?

Customer satisfaction is of prime importance. The customer is God.

What was the toughest moment you have experienced in your business practice? How did you succeed to get over it and move forward?

Every day is a new challenge. I just keep moving.

What inspires you when you’re creating? How do you get ideas for new products? What are some methods or tools you use to get creative?

Nature is the solution for enhancing your creativity. Textures inspire me.

Do you ship your product internationally? How do you handle postage pricing? What is the average time it takes from the order to the delivery? Do you use free shipping? If so, why? How do you package your products?

Yes, I am upfront about the postage cost I don’t add it in the product pricing. It takes between 7 to 14 days for delivery. I do use the free shipping tool to get a higher search ranking. I have my own brand packaging with brown paper boxes.

What would you say are the key elements for starting and running a successful online business?

Customer satisfaction, Quick turnaround time, Great and quick communication.

What advice would you give to other entrepreneurs who are starting out?

You have to be patient and at it till you see results.

How do you personally define business success? Is it money? Freedom? Influence? Creative expression and innovation? Something else?

I think it is a mix of all. Most importantly a successful business is that which earns profits while giving back to the community.

Mojave Ring Mojave Signet Ring Signet Pinky Ring Turquoise Ring Gold Rig Gold Signet Ring Ring Stack
Ear Cuff Conch Ear Cuff Earrings Celestial silver ear cuff Stars and moon ear cuff No piercing silver ear cuff Bohemian ear cuff
Baguette Ring Baguette Eternity Band Dainty Ring Promise Ring Engagement Ring Wedding Ring Cz Eternity Ring Cz Band

Describe your day-to-day operation. How do you manage your time?

The space is too small to describe the daily operations as I handle most things me. I barely sleep probably 4 hours a day.

How do you plan on growing your business? What is the biggest impact on your profitability?

I will be launching my website and increasing reach with digital marketing.

What are some things you did to set your shop for success on Etsy? What is one lesson you learned the hard way?

I actually answer the messages received on my Etsy stores within 20 mins even in the middle of the night.
The lesson I learned is that you have to take it easy at times. It cant be perfect all the time.

Anything you wish to add, feel free to do so here. We value your opinion

Etsy should lower their fee and pricing! 🙂

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