Tell us something about yourself. What is your niche? Why did you start your business?
Gorilla Savage means Head Up, Chest Out, Going 100%. Every day we want our customers to walk with their heads up and their chest out while going 100% in everything they do. We wanted to inspire the youth and fellow colleagues to believe in themselves as well as radiate energy for the people around them.
What type of products do you sell? How does your manufacturing process look like?
We sell urban streetwear. We make all of our designs ourselves and print them as well.
What are some challenging aspects of your business? How did you overcome them?
Getting support in my local community and crafting the time necessary to nurture my business. I overcame them by consistently putting my brand out there and organizing my schedule so I can be more effective with my time.
What do you enjoy most about being an entrepreneur? What’s the hardest about it?
I enjoy the self-worth it provides but the hardest part is being held up to that reputation to be responsible for your business throughout good and bad times.
What are some beginner mistakes you made? What advice or words of inspiration would you like to share?
Not taking time out to search for my target market as well as get feedback from customers.
What inspires you while designing and/or creating new products.
What inspires me while designing is the vision I have for that specific product and seeing it come to life.
How did you get the background and skills necessary to run this type of business?
My Father has a background in clothing and apparel which propelled me to be interested in fashion. I also went to Rhodes College which helped me learn more about business and actually apply it in real-time.
What are some of the most effective ways in terms of marketing products to your customers?
Etsy, Instagram marketing, and Facebook marketing.
What would you say are the key elements for starting and running a successful online business?
Consistency and research.
How do you personally define business success? Is it money? Freedom? Influence? Creative expression and innovation? Something else?
Success is seeing my customers happy wearing their gear. Seeing their smile motivates me to keep going and gives me the confidence to inspire others. Success is not only having influence but using it properly to creatively express the realities of today.
Describe your day-to-day operation. How do you manage your time?
I write Everything down and I organize It from important to least important as well as time-sensitive.
How do you plan on growing your business? What is the biggest impact on your profitability?
I plan on growing my business throw sites such as Etsy that give young entrepreneurs a chance to showcase our apparel. Continual word-of-mouth advertising is always good as well as connecting with locals in Memphis by various pop-up shops.