Tell us something about yourself. What is your niche? How did you get your idea or concept for the business?
Max & Lea is the story of two great dads who love their children deeply, so they decided to do something to help their children develop the best way possible and to stimulate them. Concerned about the dangers of using screens for children and about plastic pollution, they decided to launch a range of natural, healthy, and educational toys. These toys will allow every child to learn while having fun. Each toy is designed to evolve with the child and will adapt to the age of each child, who will be able to keep them and play with them for longer.
What are your responsibilities as a business owner?
At Max & Lea, we believe that every child has talents and that there is a genius hidden in each one of them. We know that every child has the power to build a better and more beautiful world. We believe that by exploring their own world each child will be able to achieve and live their dreams. This is why at Max & Lea, we design our toys with a lot of love and always keeping in mind the four foundations of an ideal education: Stimulation, Autonomy, Creativity, and the Pleasure of playing!
What are your best selling products, what type of materials are used in your creations, how do you design your products, what makes your products stand out?
PlayBoard is our best selling product. PlayBoard is the most complete toy to stimulate your child’s brain development and fine motor skills. It’s an 8 IN 1 toy designed for each stage of the child’s psychomotor development. With his PlayBoard the child will: – Boost his creativity – Refine his skills – Work on his motor skills – Sharpen his concentration – Learn while having fun – Develop his autonomy He will discover : ➕ CALCULATIONS : Signs and numbers will allow him to start learning how to make different simple calculations and evolve towards more complex ones 🎨 COLOURS : The ideal tool to help him memorize, discover and recognize colors. Helps him develop visual and mental skills 📝 COLOUR SHADES : Discovering colour contrasts and shades to develop their visual and artistic side 😃 STIMULATION : Your child will enjoy playing for hours with the PlayBoard and will boost his or her creativity 🐴 ANIMALS : He will discover animals through beautiful and realistic representations and will learn to associate them with their food 🔺 SHAPES : More than 20 simple and complex geometrical shapes for maximum fun and motor skills development 🖐 COORDINATION : Stacking different geometric shapes to improve his coordination and motor skills 🔢 NUMBERS : By playing with numbers, he will become familiarized with them and using them will become more natural and instinctive. Which will help him memorize numbers
What do you enjoy most about being an entrepreneur? What’s the hardest about it?
Being an entrepreneur is a difficult mission, in which all happiness is based on the pleasure of creating beautiful products, a beautiful brand, and having satisfied and loyal customers. Success depends on full involvement in the company, a good dose of courage and creativity, and above all a strategic vision of the company we want to become tomorrow.
Who do you sell to (and how do you get customers)? What marketing tools or strategies you use to boost your sales? Are you satisfied with the results?
Nos produits sont vendus principalement en ligne vis notre site internet: https://maxandlea.com/ mais aussi sur Etsy, Amazon ainsi que dans différents magasins. Our customers know us thanks to our history, our original products and also thanks to the advertising and communication around our brand. Our seriousness and our reactivity in answering their questions make the growing reputation of our brand: Max & Lea.
Do you believe there is a winning formula for becoming a successful entrepreneur? What is yours?
There is no secret formula for becoming a successful entrepreneur. In fact, many successful entrepreneurs succeed in some projects and fail on others. The most important thing is to be visionary, to react quickly, to understand your market and your customers, and above all to have an extraordinary capacity of resistance in order to withstand fatigue, difficulties and to be able to take risks.
What was the toughest moment you have experienced in your business practice? How did you succeed to get over it and move forward?
Every moment of our company’s creation has been a difficult one. But when we see the success of our young company and the hundreds of customers who write to thank us, this joy quickly makes you forget all the difficult moments.
What inspires you when you’re creating? How do you get ideas for new products? What are some methods or tools you use to get creative?
My kids inspire me, but also everything I see or hear inspires me.
Do you ship your product internationally? How do you handle postage pricing? What is the average time it takes from the order to the delivery? Do you use free shipping? If so, why? How do you package your products?
Our logistics platform located in France is able to send our toys very quickly to all European countries. Transport costs are very high for our company because our toys are made of wood, so they are heavy and bulky. In order not to charge our customers for the full cost of delivery, we have decided to play a significant part of these costs ourselves. This decision has had a significant effect on the decrease in our margins but has resulted in higher customer satisfaction and thus increased customer loyalty.
What would you say are the key elements for starting and running a successful online business?
The main thing is to have an idea, refine it, and follow through with your dream.
What advice would you give to other entrepreneurs who are starting out?
Think and Grow Rich.
How do you personally define business success? Is it money? Freedom? Influence? Creative expression and innovation? Something else?
For me, Creative expression and innovation are the beginning of entrepreneurship and success. Then it takes a lot of courage, hard work and of course money!
Describe your day-to-day operation. How do you manage your time?
Part of our time is spent imagining new toys. Another part to develop our sales network and finally the last part to improve the customer experience on our website and with our users.
How do you plan on growing your business? What is the biggest impact on your profitability?
Developing Networking, increasing our catalog.
What are some things you did to set your shop for success on Etsy? What is one lesson you learned the hard way?
Improving Keywords and toys descriptions.