Tell us something about yourself, how did you get started, do you consider yourself a crafter, maker, artist…
Art Deco & Craft, we believe that your home should reflect your own personal style. Each corner of your life should be eye-catching and unique, just like you. Mus Mus El Magnificent that’s how I’m called in old Medina of Marrakech, Moroccan nationality and raised in the region of Taznakhet, a young man specializing in tourism in the red city of Marrakech, more than five years of experience in the field of cosmetics and traditional Moroccan crafts, all started with passion and ambition. Deco & Craft is showing what a hand can do and these artistic Berber women are creating as their daily source of livelihood and income, that’s why we decided to cooperate with many local Berber artisans. Our first goal is to achieve satisfaction by providing you with high-quality authentic Moroccan artisanat, great quality service, safe and fast shipping, etc.. That includes one of the most fundamental values and principles, also guarding the Moroccan traditional handmade Decoratives and Crafts.
How did you discover Etsy? Did you have any previous experience in selling handmade products? Why did you start selling online?
I chose the Etsy platform because I will definitely benefit from the marketing experience that took the time, effort, and great fatigue, and they worked hard to create great job opportunities for anyone, any class, and at any level. This is all positive, and I love all this and I will also be a successful investor with you and together we will reach Great results are attractive and in a short time, that’s why I am here I love to work on the Internet because it is the work of the future.
What products do you sell, what type of materials are used in your creations, how do you design your products, what makes your products stand out?
I sell handmade Moroccan carpets, they are made by hand and natural wool with 100% natural materials such as saffron, henna, and natural colors such as Indico, a naturally blue color …. and also herbs and all of this. Wash it three times and work in the sun for five months more or less, and after that, it is ready for the market and sale.
How was your experience in learning to craft, are you self-taught or did you have a mentor, how long did it take for you to be satisfied with your creations?
It is my family that makes my mother and sisters and all my family the main source of livelihood is in making carpets. I grew up with this field, not by myself, but I develop and market it not only for my family but for many families.
What was your original goal when you opened up an Etsy shop? What impacted your decision to start selling online? Do you consider online selling as a side-job, full-time job, or extra income to pay for your hobby?
The goal of Etsy or of working online, in general, is to work without limits and no ceiling. I have goals and big dreams. It is very attractive and sure working online will be among the distinguished solutions to achieve my goals and brief.
Did you have any fears or reservations before opening up your Etsy shop? Were you worried about profitability or product competitiveness? What are some concerns and questions you had before you got started? How did you overcome them?
I do not have any fear and certainly the competition I enjoy, because it is what makes us develop our business and our products, and for sure the excellence in the product and the management will be the best, and I am satisfied with that and on the contrary, I learn from good competitors.
How long did it take for you to get your first sale? Did you ever think you would make a lot of sales in the first year? What was the goal you were hoping for? How many sales an average you get per week?
I did not take much time to get the first sale, in the first year I focused on my store to be ready from all sides with products and to build a wonderful team and excellent service to satisfy customers This is important in the beginning. As for the results, we will certainly achieve great results that are attractive and we will be the best and our advantage is mastery and charity.
Do you have a job outside Etsy? If not, are you able to commit full-time to online selling? How does your typical day look like? How do you manage time?
Certainly, in the beginning, it is not a basic work, but with time it will, of course, be essential.
How does your manufacturing process look like for e.g. your best selling product? Do you create products ahead of the orders? Do you customize your products, if so how? What are the tools that you are using in the manufacturing process?
Of course, I make products because it takes time, it cannot be displayed before production, because making one carpet takes about two months, but I am united about the quality, not like any other carpets. When they are made, they are cleaned three times or more and stay in the sun for more than two or three months, depending on the time of presentation. The ingredients in the ingredients are made from the original Moroccan natural wool, saffron, natural colors, and herbs are all 100% natural …
What is the biggest impact on the profitability of your shop? How expensive are the materials you use? How do you price your products?
Almost because the carpets do not have a single price that varies from one to another and according to the demand in the market, but almost the ones that make them take 40% to 50% and sure all of them are women barbers, and middlemen also earn almost 20% for the carpets that I do not make with the women I work with As for what I am making, there are no intermediaries, and the rest remains for marketing expenses … and for us and my team this is only close, not 100% accurate.
What inspires you when you’re creating? How do you get ideas for new products? What are some methods or tools you use to get creative?
Creativity is part of myself and my identity. Either how do I get new ideas, it is possible from a real story or from an influential view or a painting. Any situation from which it is possible to make impressive and expressive carpets. And for the wonderful people who live from it, it is the source of their day and their families.
Do you ship your product internationally? How do you handle postage pricing? What is the average time it takes from the order to the delivery? Do you use free shipping? If so, why? How do you package your products?
Of course, I ship almost to the world, roughly 3 to 5 for Europe as for America and Australia … 5 to 7 approx.
Are you worried about competitors? Does it impact your business in any way? If there are a lot of similar products, how do you make your own stand out?
Al-Munafah I enjoy it and benefit from it, on the contrary, I do not have any problem with it.
How do you deal with disputes or bad ratings/feedback? How do you manage presale and post-sale communication and customer satisfaction?
Bad reviews, of course, I learn from them and accept them positively, but I always try to be satisfactory to customers in terms of quality, service, and shipping. I hope I do not get bad evaluations, but rather the opposite. For any problem, I will definitely look for the most suitable solution for the customers
Has selling on Etsy changed your life in any way? If so, how? Did you ever think you would get this far with your shop? Have you ever been stressed about dealing with customers and manufacturing products? How did you deal with that?
I don’t know the word tattoos, I’m always fun.
How important is social media for your shop? What are some common tactics you use to promote your products? Do you spend money on ads outside of Etsy? How do you generate excitement/hype around your products?
Sure, I have to spend on ads outside of Etsy, but in the beginning, I will not spend, but I have a strategy for that.
What are some things you don’t like about Etsy? If you could talk to the CEO of Etsy what recommendations would you tell him to improve sellers and customer satisfaction?
I am now, in the beginning, everything is positive for me, but after that, I can conclude positive and negative things. Then I will tell you and give you my opinion.
What are some things you did to set your shop for success on Etsy? What is one lesson you learned the hard way?
Certainly, in the beginning, I do not have all the medications for the crisis, but I know where I have the specialty and I will certainly develop and improve it quickly, such as the method of photography, workplace …
What piece of advice would you give to new or established sellers or those considering selling on Etsy? How can they avoid beginner mistakes?
My advice to the beginners on Etsy, of course, we must know the Etsy platform is only a means and not an end to achieve the goals or the desired, but it is among the best means because it works to facilitate, provide and attract you to the target audience for your products and this is a wonderful and attractive feature, as for success in any field, of course, it needs the patience of the farmer and the confidence of the hunter And the merchant thought.
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