Tell us something about yourself. What is your niche? Why did you start your business?
Our niche is minimalist home decor. I started my business because I saw a need for a better minimalist corner lamp. I saw a product and was able to make it better. My best friend and fellow entrepreneur from high school, Paula, helped me kick things off and transform my home project into a legitimate business in just 2 weeks.
What type of products do you sell? How does your manufacturing process look like?
We sell minimalist LED corner lamps.
What are some challenging aspects of your business? How did you overcome them?
Reinvesting to grow the business has got to be the most challenging aspect. Having faith and thinking positive is vital. If you can see it, it’s possible.
What do you enjoy most about being an entrepreneur? What’s the hardest about it?
Working for ourselves has always been a passion. We’d prefer to work 100 hours for ourselves than 40 hours for someone else. The hardest part is managing all departments and scaling. It’s best to think of everything as a task to be completed as to not become overwhelmed. Sometimes our supplier or the postal service has delays which are issues out of our hands which creates some stress, however, it always works out at the end of the day.
What are some beginner mistakes you made? What advice or words of inspiration would you like to share?
When we first started we were literally spray painting PVC pipes in our garages. It’s amazing to see how far we have come in such a short time. Another issue we had was using too big of packaging and over-paying for shipping. Be sure to measure your product and use the smallest packaging possible so you not only save on shipping but help out the environment.
What inspires you while designing and/or creating new products.
Honestly, too many things to note. I am inspired by HG TV, countless interior design teams, and social media. When something clicks, it clicks!
How did you get the background and skills necessary to run this type of business?
Trial and error to be frank. Paula and I have always had a “sink or swim” mentality and that’s how we treat each venture.
What are some of the most effective ways in terms of marketing products to your customers?
Surprisingly, ads. Etsy, Google, and Facebook ads are extremely effective.
What would you say are the key elements for starting and running a successful online business?
Purpose, motivation, and a great support system. A partner that helps level you out is priceless.
How do you personally define business success? Is it money? Freedom? Influence? Creative expression and innovation? Something else?
Business success is a combination of income and automation in our opinion. There is nothing more exciting than making money while you sleep.
Describe your day-to-day operation. How do you manage your time?
We try not to sweat the small stuff or the unknown. Handle matters as they happen to avoid a laundry pile of issues.
How do you plan on growing your business? What is the biggest impact on your profitability?
Our main focus is customer satisfaction. We want to provide not only amazing products built in the USA but fast shipping and correspondence with our customers.
Anything you wish to add, feel free to do so here. We value your opinion
Paula Heckenast and Daniel Gombash met their freshman year of high school and stayed friends ever since. In 2020 they reconnected on a new venture, PoLED Lighting, and like they say with soulmates, “When you know you know”.