AlpacaBlue – Silver and Resin Jewelry Inspired by Nature

Tell us something about yourself. What is your niche? How did you get your idea or concept for the business?

 

We are a family run small jewelry workshop and online (Etsy) store, we are into mixing the jewelry with the nature giving it that special touch which is so necessary for the modern life

 

What are your responsibilities as a business owner?

 

Running the business yourself comes with a wide spectrum of responsibilities, honestly, you are doing it all, starting from design through crafting your items, marketing, customer service, and finishing on accountability.

 

What are your best selling products, what type of materials are used in your creations, how do you design your products, what makes your products stand out?

 

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Our best selling products are children of divine inspiration, no amount of thinking or planning can do it, we tried really nice stuff which didn’t sell at all but then IT just comes and sales skyrocket, and we know we did it again

 

What do you enjoy most about being an entrepreneur? What’s the hardest about it?

 

The best of being an entrepreneur is the freedom of organizing your life and time and the worst that there is not much time left to organize

 

Who do you sell to (and how do you get customers)? What marketing tools or strategies you use to boost your sales? Are you satisfied with the results?

 

We don’t target any special group of people so we got all kinds of customers, whoever likes our jewelry is invited and treated equal, You will be surprised, we don’t do marketing at all and just leave it to Etsy, good products just sale themselves, but we do discounts from time to time which our customers love a lot.

 

Do you believe there is a winning formula for becoming a successful entrepreneur? What is yours?

 

Listen to your intuition, do (and be) the best you can and don’t give up

 

What was the toughest moment you have experienced in your business practice? How did you succeed to get over it and move forward?

 

Probably the hardest part of doing the online sales is dealing with disgruntled customers, some people just feel the necessity of making your life miserable and no amount of reason or logic can help, but it is just part of life and we understand that it is the way people deal with internal issues

 

What inspires you when you’re creating? How do you get ideas for new products? What are some methods or tools you use to get creative?

 

The ideas come along alone, all is needed is to look around and listening to your heart

 

Do you ship your product internationally? How do you handle postage pricing? What is the average time it takes from the order to the delivery? Do you use free shipping? If so, why? How do you package your products?

 

Yeah, we ship worldwide and offer standard and express shipping options, our packages arrive usually between one and two weeks and under one week for express shipping, we do free shipping on the larger orders but free shipping is not really free and always come included in the item price so we just keep it honest and charge exactly what it cost to us. We package our items in such a way that our customers can enjoy the item and the package, it is the whole shopping experience.

 

What would you say are the key elements for starting and running a successful online business?

 

Nice product, good customer service, and perseverance

 

What advice would you give to other entrepreneurs who are starting out?

 

Don’t succumb to “garden gnome syndrome” and don’t sell the same stuff other successful shops do, make your own ideas

 

How do you personally define business success? Is it money? Freedom? Influence? Creative expression and innovation? Something else?

 

Well, business is just something you do for a living, it is the living where success lies

 

Describe your day-to-day operation. How do you manage your time?

 

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It is a blender of mail, craft, and home duties in mixed order

 

How do you plan on growing your business? What is the biggest impact on your profitability?

 

We are happy as it is and don’t plan for anything, life will give us all we need when we need it so no need to force anything

 

What are some things you did to set your shop for success on Etsy? What is one lesson you learned the hard way?

 

On one side you’ve got a bunch of copycats, scammers, and never-happier-try-to-make-your-life-miserable and on another genuinely lovely happy people, obviously, those good souls are the winners and in thank God in absolute majority

 

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