Tell us something about yourself. What is your niche? How did you get your idea or concept for the business?
Our niche is in gold plated jewelry. Through a long process of trial and error, we were able to add a grow our collection. To the point that now it has 100s of unique designs.
What are your responsibilities as a business owner?
The most important responsibility of any business owner is customer service. That is the point at which any business succeeds or fails. Without is you have no business. We work on maintaining our high customer reviews through excellent service.
What are your best selling products, what type of materials are used in your creations, how do you design your products, what makes your products stand out?
Our best-selling products are our findings, they are created with a copper or brass base which are then plated either gold or silver. We have professional designers that come up with popular, new, or creative designs, which then are sent to our factories to be produced and plated. One point that makes our products stand out is the variety we offer.
What do you enjoy most about being an entrepreneur? What’s the hardest about it?
The most enjoyable part about being an entrepreneur is the independence it grants in relation to vision. The hardest part can be uncertainty, still overall the risk ads to the fun. In difficult times it is our visions and relationships that keep us strong because as a philosopher said “He who has a why can bear anyhow.”
Who do you sell to (and how do you get customers)? What marketing tools or strategies you use to boost your sales? Are you satisfied with the results?
Our target customers are jewelry designers that can take our products and incorporate them into their creative ideas. We have used Facebook Marketing, SEO, Pinterest, and Product placement on Etsy as our main marketing tools. It has brought us great results in the past and continues to WoW us with its effectiveness.
Do you believe there is a winning formula for becoming a successful entrepreneur? What is yours?
Yes, My winning formula is 2 parts hard work, 2 parts Smart work, 1 part social skills, and 5 parts patience.
What was the toughest moment you have experienced in your business practice? How did you succeed to get over it and move forward?
The toughest moments are always the start because you are uncertain and unprepared. In that, the most important thing is patience that is what keeps you going.
What inspires you when you’re creating? How do you get ideas for new products? What are some methods or tools you use to get creative?
Do you ship your product internationally? How do you handle postage pricing? What is the average time it takes from the order to the delivery? Do you use free shipping? If so, why? How do you package your products?
Yes, we do ship internationally. We have fixed prices and try to keep the shipping prices low. We ship the same day, sometimes the 2nd, but rarely do we take more time than that. Yes, we do offer free shipping. We feel it show our customer care and give the customer extra convenience. We package our products with care and double-check our work to avoid mistakes.
What would you say are the key elements for starting and running a successful online business?
The keep is marketing get the word out there.
What advice would you give to other entrepreneurs who are starting out?
Stick in there, keep working hard and, be smart.
How do you personally define business success? Is it money? Freedom? Influence? Creative expression and innovation? Something else?
Describe your day-to-day operation. How do you manage your time?
We mostly divide time into 2 sections: the first part goes in taking care that our customers get things on time and their products are shipped out successfully and the second part is marketing and customer service replying to customers etc.
How do you plan on growing your business? What is the biggest impact on your profitability?
We plan on growing our business with marketing. The biggest impact on our profitability is product quality.
What are some things you did to set your shop for success on Etsy? What is one lesson you learned the hard way?
Consistency had a huge impact on our shop. It is important to maintain customer relations online, that is something we learned the hard way.