Tell us something about yourself. What is your niche? Why did you start your business?
I am an autodidact artist and one of the youngest artists in the Israeli art scene. Growing up, I became involved in the skate scene and was exposed to the diversity of TLV streets, which influenced my own unique style; colorful street-art blended with a pop-art infused comic explosion. I started the business because it was important for me to expose the world to my art. I believe my art brings colors to life and I wanted to spread it around the world.
What type of products do you sell? How does your manufacturing process look like?
I sell original large popcorn-style canvas paintings and canvas prints that are reproductions of my original paintings in a variety of sizes to choose from. In my work, I start with a mental introspection and reflections on memories of human figures and images of the coastline and urban landscape of the city. Those images undergo formal processes of abstraction and expression. I explore the interaction between the paint and diverse pictorial supports like paper, huge canvas, and outdoor hidden walls. With the painting, I try to capture a formal essence and convey it in relation to how it appears in my mind’s eye. At the same time, the different images reflect the reality that surrounds me. My work process is akin to embarking on an unplanned adventure. I weave a dialogue with the painting, which starts as devoid of a “position” and which later associate with a word/sentence that forms the works’ title, which adds another meaning and imbues it with an ambiguous “position.” My fundamental approach to the materiality of the painting is one of sensual and passionate pleasure. Despite the apparent influence of “action painting” on my work, there is a constant balance between the “spontaneity” and advance thought and planning that surrounds the work. The point of departure in his central body of work is drawing that is somewhere between the line and the colors, executed on various supports and in varying sizes ranging from the intimate to large-scale paintings. The concept underlying most of the works is a kind of dialogue with patches of color, and the tension created between the image and its deciphering. The images appearing in the works are mostly echoes of my imagination and beach urban nature versus different patches of colors, that do not strive to portray reality. The work process is aimed at depicting, very much like a sensitive seismograph, a changing mood, and state of mind.
What are some challenging aspects of your business? How did you overcome them?
The challenges aspects of my business are mostly operational. It is important to me that my customers receive a super-fast service and the highest quality product. In order to face the challenges, I checked for many months different printing manufactures across the United States and Asia that will give me the highest level product available with fast delivery, and super attentive and professional customer service. Today after two years of hard work and research I can say, that I am surrounded by great professionals who help me overcome the challenges on the way and grow as I wanted
What do you enjoy most about being an entrepreneur? What’s the hardest about it?
Despite being a guy I consider myself a busy and serious artist. I do not like frames so the freedom to do exactly what I like is very important to my success. Because I do things exactly as I believe, it creates a commitment in me and I work even harder than others who work in a tidy workplace. The hard part of being an entrepreneur is actually also what is good about it. Since you do not really have a boss, you must be determined and with very high self-criticism to push yourself forward. I find it very simple in most cases because I love what I do, that challenges only make me happy and I am excited towards
What are some beginner mistakes you made? What advice or words of inspiration would you like to share?
Countless mistakes were made in the beginning, I think the most prominent of which is the lack of focus. When I started I tried to sell everything related to my art today I am very focused. The audience very much likes to clearly understand who you are and what you are selling. Any attempt to have several things at once creates a lack of focus on the customer as well. Also on the subject of promotion, the more effective way for me is to promote a specific type of product and not all the products.
What inspires you while designing and/or creating new products.
There’s almost nothing I’m not affected by. I get inspired by countless things. The cityscape, tropical beaches, surfing and skateboarding scene, music, gaming, and comics are just some of the topics I get inspired by and then disassemble and reconnect them on the canvas.
How did you get the background and skills necessary to run this type of business?
My dad is an interior designer and a professional marketer. Together we have taken quite a few online courses and consulting professionals with lots of professionals who specialize in selling art online. We are constantly learning and improving and mostly trying to better understand our customers. Customers are without a doubt the most important part, so must be very attentive.
What are some of the most effective ways in terms of marketing products to your customers?
The most effective way in terms of marketing products to your customers, First of all, listen to customers and learn from them, how they search for your product online and understand your product. We are constantly researching the various marketing channels, studying them, and using most of them. Facebook, Instagram, and Pinterest are the main ones. If I want to try to describe how to market in the most effective way. I should concentrate on telling the customer how he will feel after purchasing my product and enjoying it. And not just tell about the product itself. The customer very much connects to the emotions that the product contributes to him.
What would you say are the key elements for starting and running a successful online business?
The key elements for starting and running a successful online business are first of all to start!. Then believe strongly in your product, and be determined and consistent in your work. Selling online is a daily chore. You can’t just put products in a store and hope they sell. We need to listen to learn to analyze data on the behavior of our customers. And constantly move forward. There is so much to do and at first, it is quite exhausting. Since you work and there are no sales results it takes time to get there, but if you are determined and do not give up I have no doubt that you will succeed big time.
How do you personally define business success? Is it money? Freedom? Influence? Creative expression and innovation? Something else?
All of the settings listed here do define success. money, freedom, influence, creative expression, and innovation are so important. I think success for me is the graph of progress towards my big picture for the future that I imagine for me. I really enjoy the road. As I climb up the graph to the picture I have drawn of my future, it fills my heart with excitement. The excitement of success makes me inspired and create a lot.
Describe your day-to-day operation. How do you manage your time?
I’m still a high school student. Only now you learn from home. Basically, my day starts at noon. Since we are at hourly intervals with our customers so it gives me time to update the various sites in the afternoon. I then go out on a skateboard and bike with my friends. This is basically the part of the day that I get inspired by the environment. Towards evening almost every evening, I paint. And at night I simultaneously make sketches for my next paintings based on the inspiration I received during the day.
How do you plan on growing your business? What is the biggest impact on your profitability?
My growth planning is very clear and with quite a few directions. One this year we are opening two more stores in other trading venues in the world. At the same time I am working on a very large exhibition, and on a line of complementary products in the field of sport and lifestyle. the biggest impact on my profitability is the law of “large numbers”. I realized that the more we sell products even if the profitability goes down a bitת the profits still go up dramatically.
Anything you wish to add, feel free to do so here. We value your opinion
A few things to conclude: The most important thing is the belief, the talent you are blessed with, your product, and your customers. Then there is a matter of determination, if you are not determined you have no chance of succeeding. Do not forget to breathe, sometimes because of the pressure of doing forget to breathe, just like that. And last is the excitement, remember if you are not excited about your work people will not be excited about it. I am constantly excited and excited about what I am doing and it just passes on to the world.